During Bladder Cancer Awareness Month, Merck Italy launched the "Don't go around it" campaign, an initiative to promote early detection of urothelial cancer. The campaign is sponsored by leading health industry bodies, including FIASO (Italian Federation of Health Authorities and Hospitals), SIMG (Italian Society of General Practitioners and Primary Care Physicians), SIURO (Italian Society of Uro-Oncology) and the Palinuro Association (Patients Free from Urothelial Neoplasms).

The initiative aims to raise awareness of the symptoms of bladder cancer, which are often underestimated due to the absence of clear signs in the early stages. The campaign aims to stimulate greater attention to early signs, such as the presence of blood in urine, frequent urination or pain during urination, thus encouraging early diagnosis.

In order to reach a wide and diverse audience, Merck chose to associate the campaign with the Giro d'Italia, one of the most watched sporting events in Italy. During the stages of the cycling race, information materials were distributed and meetings with experts in the field were organized, giving the public an opportunity to learn more about the disease and prevention strategies.

Collaboration with organizations such as FIASO, SIMG, SIURO and the Palinuro Association gave the campaign a solid scientific and institutional foundation. These organizations contributed to the dissemination of the campaign messages through their channels, organizing information events and training sessions for health professionals.

The "Don't go around it" campaign represents an important step in the fight against bladder cancer, combining the effectiveness of public awareness with the authority of recognized health institutions. Through initiatives such as this, Merck Italy demonstrates its commitment to promoting health and supporting the community in the prevention and early detection of cancer diseases.

For more information about the campaign and to access information materials, you can visit Merck Italy's official website or follow updates on the company's social channels.